GS1 Sunrise 2027: The Global Transition Toward 2D Codes Now Has a Date

Product identification is about to take a major leap forward. The GS1 system, responsible for the barcodes we use today, has set 2027 as the launch year for the Sunrise 2027 initiative, which will progressively replace traditional 1D barcodes with 2D codes such as DataMatrix or QR.

This transition not only increases the amount of information that can be stored in a single code, but also opens new opportunities in traceability, sustainability, and logistics efficiency.

What Is GS1 Sunrise 2027?

GS1 Sunrise 2027 is a global program that sets a clear deadline for manufacturers and distributors to adopt 2D codes on consumer goods and logistics packaging.
Unlike traditional 1D barcodes, 2D codes can store much richer information — such as expiration dates, batch numbers, serial numbers, recycling instructions, and even digital links that connect products to databases and information systems.

The goal is to modernize the supply chain, enabling products to be identified and tracked more efficiently, while optimizing inventory management and communication with both consumers and regulatory bodies.

Benefits of 2D Codes in the Supply Chain

The transition to 2D codes is not just a requirement — it’s an opportunity to enhance the efficiency of the entire operation:

1. Greater information capacity: A single code can contain all relevant product data, reducing errors and eliminating the need for multiple labels.
2. Full traceability: Enables identification and tracking of every unit, batch, or pallet across the entire supply chain.
3. Enhanced security and authenticity: Unique data within each 2D code helps prevent counterfeiting and protects brand integrity.
4. Integration with digital solutions: Facilitates access to databases, logistics platforms, and consumer applications through QR or GS1 DataMatrix codes.

To fully benefit from these advantages, it is essential to use labeling and coding systems capable of printing and managing 2D codes quickly and reliably.

Which Coding Levels Are Affected by GS1 Sunrise 2027

The GS1 Sunrise 2027 initiative does not affect all labeling and coding levels equally. Its main goal is the migration of 1D codes (EAN/UPC) to 2D codes (GS1 DataMatrix or GS1 QR) on consumer units, although other logistics levels can also benefit from this technological shift.

Here’s how the transition impacts each identification level:

Pallets and logistic units will continue to use GS1-128 with SSCC, a proven solution ensuring traceability, reliability, and compatibility in logistics operations. However, GS1 is encouraging companies to adopt readers capable of handling 2D codes such as DataMatrix or GS1 QR, especially for advanced logistics or integration with digital platforms like GS1 Digital Link.

In this context, Sunrise 2027 does not represent an immediate replacement of all code formats, but rather a gradual evolution toward hybrid environments, where 1D and 2D codes coexist, allowing companies to plan their technological transition without disrupting operations.

How UBS Can Help You Prepare for Sunrise 2027

United Barcode Systems (UBS) offers complete solutions to help your company make the shift to 2D codes seamlessly — without production interruptions:

• Print & Apply systems for boxes and packaging: Automate labeling with precise and consistent 2D code application.
• Print & Apply systems for pallets: Label entire pallets, ensuring digital data travels with the goods throughout the logistics process.
• Direct printing systems: Mark 2D codes directly onto products or packaging, ensuring durability and legibility even in demanding environments.

On the software side, UBS LABMAN integrates coding equipment with ERP, WMS, and MES systems to automatically generate and register 2D code information. Meanwhile, UBS DESIGNER simplifies the creation of complex labels and codes, ensuring every unit meets GS1 Sunrise 2027 requirements.

Recommended Steps to Prepare for the 2D Transition

1. Audit products and packaging: Identify which items require 2D code updates and what data must be included.
2. Select appropriate coding equipment: Evaluate whether your line needs box, pallet, or direct-printing solutions.
3. Integrate with management software: Connect equipment with UBS LABMAN and other control systems to ensure traceability and automatic data recording.
4. Design 2D codes: Use UBS DESIGNER to create codes containing all necessary information.
5. Implement gradually: Upgrade production lines without stopping operations — starting with pilot runs and scaling progressively.

With a step-by-step approach, it’s possible to adapt to Sunrise 2027 efficiently, ensuring full compliance with GS1 standards and guaranteeing accurate product identification throughout the supply chain.

Get Ready for the Era of 2D Codes

The GS1 Sunrise 2027 initiative marks a turning point in product identification.
Adopting 2D codes will allow companies to enhance traceability, protect their brand, streamline logistics, and comply with the latest global standards.

Our equipment and software provide a complete, scalable solution to transition smoothly to 2D codes — without disrupting production.

Prepare your labeling and coding line for Sunrise 2027 and ensure your company is ready for the future of traceability and industrial efficiency.

Contact our team to learn how to implement these solutions in your production process.